Media Homework MEST1- Reading an image

denotation, connotation, colour, pose, framing, composition, size, type of shot, subject matter, setting, lighting.

This image of 50 Cent shows him posing in quite a serious and angry way this could be because it is his own persona and they want him as himself endorsing their brand. The picture of 50 Cent is only covering half of the screen and is placed on the left, there is also a similar sized photo of his prison finger prints on the right of the screen. Reebok could of positioned the images like this because they would want to advertise the street style they're trying to promote. The colour across all of this print advert is black and white (monochrome), this is to mainly attract the audiences focus to what's important, for example the slogan which reads "Where i am from there is no plan B. so take advantage of today because tomorrow is not promised" this slogan of 50 Cent is about himself so it gives a direct mode of address. The clothing that 50 Cent is in is army camouflage, this adds to the seriousness of the whole image as you would usually connote army attire with violence and war and along with the finger print images it adds to the whole dark mood of the print advert. The size of Reebok's brand image is quite small in comparison to all of the other images in this still image. The logo is also positioned in the bottom right corner which is typical for bigger companies to do. The size of the text however is quite unusual as it fills up half of the right side of the page.







This print advert is from Heinz Tomato sauce.
The image is meant to be tomato sauce bottle, however it looks like cut up tomatoes in the shape of their classic bottle. The colour scheme is simple it has various tones of red in the background and a tint of white around the middle to make it look professional. By also using varying colour tones the audience is almost passively directed to the most important parts of the image, for example you may start by looking from the top of the image in the dark red zone and as it gradually changes into a brighter shade of red your eyes would focus on the brands logo in the centre of the image. The print advert then finishes with a new slogan to promote the ketchup, no celebrity endorsement is used which suggests that Heinz is already a well recognised brand and doesn't need huge advertisements in order to promote their product.The brand logo colours remain the same as always. The bottle does take up most of the page but does leave some space for the little dialogue which is spread across the bottom. The company would of wanted to use real tomatoes to show that their product was authentic.