The preferred reading for this text would be to show 50 Cent as a role model to the younger; more impressionable fans by including images they could relate to, however an oppositional reading for this text would be that people could feel as though the finger prints and the actual celebrity may affect young people in a negative way as the images relate closely to violence, so by a celebrity endorsing the brand, younger people may adopt the attitude that 50 Cent promotes.
The dominant reading for this advert that the creator intended would to encourage people to go out this summer and to aspire to try and lose weight. It wants women to feel good about them selves when they go out in summer, however an oppisitional reading for this text would be that men and women may see this poster as misleading because not everybody has that image in mind when thinking about a beach body so it could make some people uncomfortable with themselves.
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