A Field in England secondary case study

100 word summary

The article goes on to talk about the original distribution schedule and how it led to the success of the film. It also goes on to compare itself to much larger Hollywood's' "staggered" distribution methods and whether that would be an effective way to make money in the future as the digital age is on the rise as more and more different media texts are being streamed illegally online. Big time distributors such as Paramount and Warner Bros. will need to change there ways in the future and offer something like A field in England does with its simultaneous release. 

1.How was a field in England release different to others?

A Field in England had what is called a "simultaneous release" strategy which involved releasing the film across all platforms on the same day. For example, the film was released on TV, DVD, Cinema and on demand in mid July. This strategy is different to that of a Hollywood distribution schedule, as distributors such as Paramount use more a staggered method which involves releasing the film on different platforms over a different period of time, for example they could release a film at the start of a year but not release it on DVD till the other half of the year. Josephs work

2. Advantages of releasing a film across all platforms on the same day?

In this case, as the film in question is an Art house production we can assume that the films intentions were not to make a large profit but to give there specific audience what they want or to provide a narrative/something unique. As a result of this, using a simultaneous release strategy could have been used to raise more awareness of the film so that it peaks media attention and makes for sales in the short terms than it ever would in the long term. Also, a simultaneous release means it would be aired on TV which means it can reach the widest audience possible and possibly thoose who were not in its intended target market. Josephs work

3. Disadvantages to this approach?

A Field in England cost approximately three hundred thousand pounds to make so by releasing it across all platforms all at once makes it less likely to recover all of the cots and maybe unable to generate a maximum revenue that they could have gained from using a staggered release strategy. The strategy may also be seen as experimental so may not attract investors to provide them with a one off advertising campaign.

Josephs work

4. Target audience?

For a Field in England I think that a target audience for it may be a typical art house audience which is usually middle aged people around 40-60, however due to the film being a psychedelic thriller and including montages it is uncertain that this may fit into the generic category as it may be more appealing to people in the age group 30-40. A psychographic group suitable for this film would be explorers as this is a very adventurous film. It is also good to mention what the socio economic group would be like as it would probably be the same as a generic art house audience being people in the group AB and possibly C1 as they would have more income than people in the C2, D and E groups.

5. Will all films in the future be released simultaneously?

In my opinion i think that some distribution companies will have to result to changing the way they distribute their films as revenue would be hard to generate if everyone is streaming and downloading the films illegally online so these large companies may have to get their product out their as soon as possible in order to achieve maximum sales, however  i do believe offering the film on all platforms such as TV and DVD on the same day may not prove beneficial for most companies, especially large Hollywood blockbusters as these are probably the least expensive and least used options so they would be loosing out on a lot of possible sales if they do not build up a lot of demand first through on demand sales and cinema tickets. Josephs work

Ill Manors: E-media Website analysis

Examples of the Ill Manors brand

The typical colour scheme from the Ill Manors DVD cover and film cover are in this and this signifies that it is linked to the Ill Manors brand. The colour scheme is quite dull and grey which can connote emptiness and that of which something is dying, in this case you could imply that the environment that these people is living in is wasting away. There is also a "#IllManors" painted on the wall of a house which links to Ill Manors twitter feed which helps promote the film on a wide scale across social media. Action codes in the image, for example the gun also help build a strong image for the movie as it gives an insight and a reminder that the streets are dangerous. The logo is also situated in the top left corner of the homepage, the logo has almost become a standard to use to signify that this product is from Ill Manors as the trailer,movie, print platforms and social media accounts all display this exact same logo so people can then familiarise themselves with it and recognise the Ill Manors brand a lot easier. Another point to add, there is graffiti on one of the walls of the house, this links to the movie as similar shots were seen with vandalised property, this image on the homepage then helps signify what sort of genre this belongs to.

How does the website encourage the audience to buy or interact with Ill Manors products?

On the homepage it is evident that above offering extras such as still shots and more behind the scenes footage the main aim for this webpage is to help promote and sell Ill Manors. This is shown by the large text at the top of the screen which stands out, it reads "On Blue-ray,DVD, download and on demand now" this is there to notify the audience that there product is available to purchase/rent. There is also graffiti shown in the image on the homepage which says "Ill Manors buy now" this is subtle although may be effective as it could be directed to a particular market segment/target audience. As it is graffiti some youths may feel it relates to them if they're interested in street culture so they may then want to buy the film because they know it relates to them,  The webpage also helps users interact it with it by making it more user friendly, for example the website isn't clutters with links and advertisements, it's simple and to the point which helps young and older people navigate through the webpage, by doing this people may stay on the site longer and check out and interact with all of the websites features.

Plan B's website

On Plan B's website, the social media aspect is evident in a lot of places as this is probably one of the best ways that Plan B can advertise and promote his work. His core target audience would be teenagers and young adults and these are the people that are the most socially active so it would be beneficial for him to use social media platforms such as Facebook, Twitter and Instagram to showcase his work and interact with his fans. To show the social media links there are icons of the social media sites and other links from the banner of the website. There is also posts from Plan B's twitter posted around the homepage to show his most recent tweets.

Plan B's statement on Ill Manors

The statement he made that you cant "justify the riots in any place but tottenham" shows that he condones it but understands why is happened in the area which there was conflict and no where else. He also went onto say about the upper classes looking down upon and ridiculing the lowe classes and that the youth of the lower classes have been failed by everyone else. This links to the Tedx lecture that we studied about Plan B. In the lecture he talked about the government and other people showing no love and giving off only negative prejudices about the isolated youths and this made them become the rejects and scarred people they are today.

Social media overtaking official websites?

For most films of a large budget, they are aimed at target audience between the ages of 5-30, this includes young families, teenagers and children. within these groups these are the main users of social media and technology. As a result promoting films for these people would be better done through social media and not through costly television advertisements. Also, advertising films on social media is relatively free of charge which could save money for amaeture film makers and low budget productions. Websites can be costly but effective also as synergy can be created by offering social media links in the website to get more people involved.

Ill Manors: E-media off site research

Ill Manors Facebook page

1. 29,879
2. Promoting the film and how to get users to interact with the service to win a copy of Ill Manors.
3. 
   

This screenshot shows Plan B's NME magazine interview. As a result of this i think it would appeal to a younger target audience in the regions of 18-25 as they may be more willing to read a magazine than younger teenagers.

This screenshot offers viewers an exclusive clip to view from Ill Manors. This would appeal to an audience who are interested in the film Ill Manors and this could be from various target audiences and not just Plan B's fan base.

This screenshot shows Plan B during a musical performance at the mercury prize awards. The target audience for this would be Plan B's music fans who would be interested in rap specifically,

This screenshot shows a prize draw about how to win a limited edition DVD cover of Ill Manors. I think the target audience for this post would have to be a die hard fan of Plan B, probably a teenager aged between 13 and 18 who would be interested in collecting memorabilia of the Ill Manors brand.






This screenshot promotes a song from the soundtrack of Ill Manors. The target audience for this like one of the previous posts would be Plan B's music fans, however as the soundtrack and film are both linked (synergy) the fans of Plan B's work are both shared.






4.

• Links to the NME magazine. There is evidence that this article promotes the film as it is a music magazine and the soundtrack from Ill Manors is being promoted here which in it self promotes the film as there is synergy between them.
• Shared Plan B's photograph of him at the Mercury prize awards which he won awards at for the album Ill Manors. As there is synergy between the film and the soundtrack album, promotion occurs through this process.
• There is also an article linked on the facebook page from the Independent newspaper. Although its main purpose is to find out more about Plan B it does promote his film even more as it gives him and the Ill Manors brand free publicity.

5.

• There are many ways in which users can enter prize give aways for things such as, limited edition Ill Manors DVD covers and original copies.
• It gives some posts, for example "What scene from Ill Manors had the biggest effect on you?" this question allowed users to debate and answer what they felt they most liked about the film. It gets the users to engage with the page more and share mindful opinions.
• Promotes a social gathering for the Ill event, including film makers and actors to see there fans. This post encourages the users to get involved with the film and physically show their appreciation for it.

6.

• Previewing exclusive clips of the Ill Manors soundtrack is an example of how it cross promotes.
• Previewing exclusive movie clips from Ill Manors the film to attract peoples attention and encourage them to buy it.
• There was a peoples thoughts section that constantly came up through the facebook posts and this helped cross promote the film and the soundtrack.

7. 

8. It used it by engaging with its audience on a certain level so that they would be pumped up to see the film. They did this by offering teaser trailers and behind the scenes footage of the film. Also, the use of UGC helped keep them involved in the build up towards the release of the film.

Ill Manors twitter feed

It uses the brand in many ways to help promote the film, for example the twitter page includes various images and videos of Ill Manors. It also links various of people in its "bio" who was of significance in the making of the film

2. The main hash tag used was #illmanors, this was used on most posts to help promote the film..

3.

• @kate_jones , she helped promote the film by appealing to her target audience which is people similar to that of Plan B, however she can attract more of a female audience for this male dominated film.  
• @RevolverUk, this was the production company that helped produce Ill Manors and this company has a wide follower base so is probably one of the best ways to help reach various target audiences and not just the ones the film is aimed at.
• Q Magazine which has a ver different audience in comparison to Plan B was featured on the twitter page cross promoting the film with the soundtrack, this allowed it to reach a wider target audience including Plan B's music fans and fans of the urban genre of film.

4. The Ill manors twitter page took full advantage of twitters features as it included display pictures and background images. It also posted pictures on its feed and retweeted various images from fans and institutions.

5. A section of Ill Manors twitter feed is dominated by tweets from Plan B's tag london campaign in which there were re-tweets from all of the people who took part in it with their profile tagged. This helped reach a large target audience as there were lots of points raised for discussion and political viewpoints mentioned.

6. When the film was released and weeks prior to this the build up was emmense and there were a lot of repeated tweets, here is an example, "Who is ready for Ill Manors #illmanors" this was a popular tweet and like others it helped promote the release of the DVD and the movie in theaters without costing anything.

Ill Manors on Instagram

1. The Ill Manors instagram page consists of only images promoting the film and things that link to ir such as the soundtrack and various events that Plan B attended as Plan B has a large fan base so this could help promote the film even more,

2. 

Unable to find posts.

3. On instagram there is a #illmanors post which has over 6,000 posts to the hashtag. As it is instagram, one of the top 3 most biggest social media networks, a lot more people would have been able to view these posts under the hashtag and spread the word to their friends.

4.

In this screenshot there are several posts related to the Ill Manors hashtag on instagram and some of them relate to similar texts that we have studied. For example, in the bottom left corner there is a video which shows a 15 second clip of Plan B's music video for Ill Manors. By using the hashtag to promote this we see how far advertising has come in 3 or so years since its release as it is still being spread around social media by its designated target audience.

Ill Manors Youtube

1. On Plan B's channel there are many music videos and listed downloads for all of his songs relating to Ill Manors soundtrack and those which were part of the album. However, some videos standout, for example there is a video posted on his channel named, BBC interview, this must be exclusive to the channel as it has not been shown anywhere else on his social media sites so the exclusivity of this makes it more appealing to his fans. There is also teaser trailers that have been released on here which was uploaded in the lead up to the launch, this was done to keep viewers occupied and encaged so they would not loose interest in waiting for Ill Manors to be released.

2. There is header picture on the front of the youtube which promotes the album, but as the Ill Manors album is featured in the film these two media outlets cross promote each other which is an example of synergy.

3.

In this image there are example of social media networks that this page links to. It shares a lot of the same links as Plan B's website as the two media texts aren't just promoting the film and the soundtrack and are linked to more of Plan B's work.

BFI Notes

• Starter: What makes a film British?

In my opinion i think that a for a film to be classified as British it would need to be filmed in Britain, would need a large amount of British actors and would need a British director, i don't think the distribution company is all too relevant if  it is British or not as there are few British distribution companies.

• The types of cinema we learnt about was:

Arthouse cinema- Small independent cinemas 

Multiplex- Blockbuster and mainstream entertainment 

Crossover- nominations and award related films (prestige)

• Uses and Gratifications theory-Uses and gratifications theory is an approach to understanding why and how people actively seek out specific media to satisfy specific needs. UGT is an audience-centered approach to understanding mass communication. This theory can be applied to a national and International/US audience. US audiences are specifically significant as they have one of the largest audiences, however their audience pleasures may be different in comparison to a UK ones, so that is why it isn't unusual to see large American stars in various British Films.

An example of this would be the new British film the Kingsman

• A UK audience would like the entertainment the movie provides as they would be well aware of British history
• This film may also appeal to an American audience as a large American actor features in the movie, along with their being aspects of Royalty and class which the Americans are intrigued by.

• 
  
• A film production company we learned about was vertigo films. This is a British company that helps produce and distribute films in the UK and abroad. A famous movie they worked on was the pudsey movie which was made in association with Simon Cowell's production company syco.

Ill Manors: E-media Tag London

• The Tag London campaign was set up as a way of promotion of the soundtrack and film but this wasn't the only intention the creators had; they wanted to voice the opinions of the residents of London who thought had political view points and strong assumptions about what was happening to their city. This was a powerful way of doing so as it was done on a large social media platform which is accessed by millions of people so the opinions of people go a long way.

• The Tag London campaign was first set up to promote the soundtrack, however due to the synergy of this project the soundtrack promotes the film so the Tag London campaign would have been successful in spreading the word about Ill Manors.

• Examples of synergy I can find that is similar to that of the Tag London campaign is how they used one aspect of the Ill Manors project to cross-promote another. For example, the soundtrack was being promoted on the Ill Manors Tag London website and the soundtrack in itself promotes the film as they work together in a way to promote. 

• User Generated Campaigns (UGC) may be more successful than traditional media campaigns such as advertisements on public transport because people may feel that they trust user generated content much more than what a company has to say about their own product. UGC may also be more memorable in a way that it stands out from traditional media so could then be said to be more effective.

• Tweets:

1. "London is calling, The city is crumbling #IllManors

A target audience for this tweet would be people who see the city as being failed by the Government and neglected, this may be people around the age rating of 13-30 as they would have grew up in this crumbling city and may be intellectual enough to know that something isn't fair. A typical psychographic for this opinion may be strugglers as this is the group that may feel as been failed by it's city. This tweet can also be linked to Plan B's Tedx lecture as what he says there reflects this as they're both talking about the same thing, that the city of London they live in cannot support their wat of life and has just given up.

     2. "WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS"

A target audience for this tweet would be someone who is right wing and believe more in Labours ideologies as they are obviously against conservative who they believe is helping the rich get richer. An age group to categorise this may be people between the ages of 25-40, these people may have more of a stronger political viewpoint than that of younger teens.


      3."#ILLMANORS, Inclusion not exclusion"

The target audience for this tweet would be middle class people as they are the ones usually in charge of the councils and government. This statement is aimed at them to convey a message that not enough is being done to help them out of their environment and how they feel isolated and ridiculed because of it. The person that said this statement however, may be someone that fits into the struggler psychographic and and age rating of teens/young adult (13-29), this is because this is the profile of a person that comes from an area that may feel excluded. This could then link to Plan B's tedx lecture as he spoke about the young kids being shown no love from the government or people of a higher class.


      4."THE RECESSION IS A WORLD SCHEME TO KEEP THE POOR, POOR. THE RICH OF THIS WORD HAVE NEVER BEING RICHER. #ILLMANORS"

From looking at this quote you can tell that the person that said this is quite right wing as they obviously go against the conservative government and their ideologies of thinking into the future. This quote is aimed at the government and people similar to this person who believes in right wing ideologies as they could then spread the message about how they are being neglected and "robbed". This quote also links to the Tedx lecture as it goes with what Plan B's agenda was about how the people are suffering. It also links to the music video as the song "Ill Manors" is quite political and opinionated which is good for someone who is trying to convey a message.


      5. #ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB

This quote seems to come from someone who thinks this is a fight between them and the government and they don't seem to like these left wing ideologies. Therefore the target audience for this quote could be similar to that of the person who wrote it as it seems more of a calling to those of feel neglected and withdrawn from society. This fits into the struggler psychographic. This also links to the music video and film as it talks about the idea at "Broken Britain".

Ill Manors: Print

DVD

1.)This DVD cover follows a lot of the similar conventions that are used:
Central Image, Slogan/ Catchphrase, Director Credits, Reviews and Ratings, Director's Block, Social Media, Partners and Sponsors.

2.) The ratings and reviews by many film organisations and media companies would help in creating a brand image for iLL Manors. As the film is very-low budget, there are insufficient funds available for advertising, so positive and 5-star reviews are considered pots of gold in creating a good light behind the film and would help increase awareness due to the good reviews. It would help in getting the movie across and familiar to large audiences and would help in reaching the films ideal target audience and would also help in attracting larger audiences, helping widen the films target audience.

3.) There is synergy between the film poster and the film trailer. They both follow a similar path in terms of the information they both display, and the tone and feel of both are of very similar compared to other forms of print media.

Billboard

1.) The Billboard is quite wide and it evidently stands out which is an important factorer.The text is also in bold which helps people in cars and on the move to easily identify the sign.

2.) The black and grey background colour helps identify the Ill Manors brand as the these colours connote dullness and sadness which is what the sort of lifestyles in Ill Manors is portrayed as. The film is also quite dark as it shows cruel realities and ways of life.

3.) The soundtrack and the film work with each other on this one as they cross promote each other.

Cinema poster

1.) Title of Film, Slogan/ Catchphrase, Director Credits, Release Date, Age Rating, Central Image, Social Media.

2.) Here, the use of the font typeface and sizing helps identify the branding behind iLL Manors. Across many of the print adverts and even the trailer for the film, a bold capitalised font is widely used which signifies a sense of dominance and grittiness which summarises the meaning behind the iLL Manors film. The consistent use of the same font style and size adds to its professionalism, but also creates a sense of power towards the youth within the way the poster is signified to the audience.

3.)There is synergy between the DVD Extras and this movie poster, as both convey the films slogan in a manner which is considered significant to the audience

Ill Manors: Print Platform

Men's Health Interview

• Target Audience

A typical target audience for a Men's health magazine would be some one who fits in the age demographic of teenagers and adults, approximately 16-45, this is because these people may also fit into another group called the psychographics as they may be aspirer's who want to better themselves. The audience will be predominantly male for obvious reason and this links well with the film Ill Manors as the audience would be largely male. Females are of course welcome to the magazine but it may not appeal to them in the same way it does to males.

• Does it do more then entertain/ what is the audience appeal?

The ideal target audience of this article would be more males than females, as this article is featured in a more male-preferred magazine. It would be a percentage rate of 70/30 and would be a age range from 17-35. It would also appeal to those in ABC1 clerical groups, as Men's Health is a subscription magazine and more appealed readers would have a subscription than those in lower demographic groups. This type of article would majorly appeal to aspirers, those who care about their looks and are very image orientated. 

• codes/conventions of print interview?

The interview is quite straightforward and follows a generic structure of question and answer. There isn't much text, which is a good thing in this context as men wouldn't necessarily want to read vast paragraphs so this appeals to their needs and would make them read more.

• narrative?

The article shows a subtle sense of the equilibrium theory by Todorov. The equilibrium could be Plan B was a healthy individual who was making music and films, the disequilibrium would be he went on tour and smoked and drank a lot, which consequently caused rapid weight gain over a short period of time. The restored equilibrium would be him losing all that weight and him being proud of how he looks and the increase in his confidence as a result.

• synergy?

The magazine, Men's health gave a Plan B a recommendation on his Film Ill Manors, the review from Men's health was also placed in the trailer, this then promotes Men's health and the article about Plan encouraging more people to buy the magazine. People reading the article may also be tempted to go and watch the film Ill Manors so in this way the two media platforms cross promote each other.

NME Magazine Interview

• Target Audience

The ideal target audience of this interview would be more teenagers who are fans of Plan B and his music career. As the article is featured in a music magazine, it would be appealing to those who are familiar with B's music career. Youths who see Plan B as a representative of the youth may also read the magazine, as they may want to hear his views on why youths themselves started the riots and may want to see how he expresses the youth. Older readers may also be interested in reading this article, mainly because it is about the riots, but it may also interest them as it may help them understand the real reason why youths rioted and the consequences that occurred due to a cut in funding. This article may appeal to those in BC12 clerical groups. It would appeal to both males and females, as both genders could be readers of NME magazine, at a 60/40 male to female range and an age range between 16-29 year olds. It would appeal to reformers and explorers. 

• Does it do more then entertain/ what is the audience appeal?

In this case as this magazine is a music one i think that it would appeal to people who like different genres and in this case it is rap. This magazine is unique as it can appeal to many groups all at one time or just each one separately in different articles which it does here. 

• codes/conventions of print interview?

It includes all of the below:

Title of Article, Image, Sub-Headings, Quotes from Interview, Slogan, Developed Structure of Argument

• narrative

The way he talks about the government and the youth may be a way in which creates narrative and ultimately creates interest through the way in which the story is told. The way he is blaming the government for the riots as the cut funding for art and culture emphasises the views and opinions that are set of the government by many individuals. He takes the blame and bad-light away from the youth and directs it to a more reasonable reason to why the riots initially started, which may create an interesting narrative type.

• synergy?

As Ill Manors has a soundtrack this in itself cross promotes the whole venture as songs from the soundtrack convey a message through the film so people interested in the film would be interested in the soundtrack and vice versa.

Guardian Interview

• Target Audience

A typical Guardian audience may be quite a young one/ urban. The psychographic may be more suited to explorers as well so the paper isn't necessarily  targeting anyone mainstream. It would appeal to both males and females, at a 60/40 male to female percentage, it would range from 16-40 year old readers who are in ABC1 clerical groups. It would also appeal to reformers and succeeders as they would be ones who want to seek control and aspire to reach high goals and also those who are willing to seek enlightenment in order for personal growth.

• Does it do more then entertain/ what is the audience appeal?

As the Guardian is more a of left wing tabloid newspaper it's intentions of this type of film genre would be quite negative and this article does not entertain but inform, but it informs and gives off only a one sided negative opinion in which shorthand stereotypes are used to give off a negative representation of lower class people.

• codes/conventions of print interview?

Like most newspaper articles, there isn't any evident question and answer formats but it seems like one long piece of text with more sophisticated language used in comparison to other magazines. 

• narrative

The narrative starts right from the beginning of Plan B's life, it explains his school-life and how it was growing up in a dysfunctional family. It goes through the equilibrium technique which helps the reader stay engaged throughout the article. It then transitions to his life now and how much has changed and the work he has put in, in order to get where he wants to be as an aspiring musician and film-maker.

• synergy

like other aspects of his promotion he sympathises with the audience in hope that this gets them to watch the film and or buy the soundtrack.

Daily Mail

• Target Audience

The Daily Mail is a right wing tabloid newspaper, which means it wouldn't share the same views as a Guardian audience who would be in favour of Plan B's film as it shows what a conservative government is not doing for their struggling people. The psychographic for the Daily Mail would probably be succeeders as they are less socialist.

• Does it do more then entertain/ what is the audience appeal?

This article does not entertain. Like the others it features Plan B's film which in a way helps his advertising campaign but this article is very one sided and quite bias as it doesn't give Plan B a chance to voice his opinion about what has been said. Audiences who are unaware about lower class peoples way of lives would see this article ans assume it as all correct and that everyone is like that, this is the use of shorthand stereotypes.

• codes/conventions of print interview?

It's not quite an interview as only one side is voiced here, however for such a bad review there are typical elements such as the sarcasm which is apparent throughout, it is there to mock the film.

• narrative

There is no clear narrative as there is just constant negative points being said about the film and Plan B.

• Synergy

As the trailer is featured in the article this could be seen as a way of promotion as even though it is getting quite negative reviews it is able to reach out to a curious audience who may have never indulged into this genre before so may be intrigued.

Ill Manors: Radio

BBC Radio 1?

BBC Radio 1 is a renown radio station which usually brings in the most recent fame and ask the questions that audiences want to hear. Originally, it wasn't at all popular with the younger generation, due to the DJ being in his 40's. It's recent decline would most likely be due to hand held devices which allow people to listen to whatever song they want, whenever they want. Also, there are televised and online interviews with celebrities, which renders radio moot.

Who is target audience ?

Primarily, the target age group is 15-29 year olds, but statistics show that the average age of UK listeners were around 33. Despite the fact that they get younger celebrities and play the latest chart songs, the show fails in appealing to those under 20, most likely because the younger generation doesn't listen to radio as much as those who are older, hence the problem isn't the content, but the platform. 

How does Plan B promote Ill Manors?

Plan B promotes the film by bringing it up in his answer to most of the questions and mentioning how much he works on it. For example, when Fearne asks him about his weight loss, he mentions how he had to stop drinking alcohol whilst filming Ill Manors. Also, the audience can see the change that directing the film has brought upon him, e.g. the weight loss, the skills learnt from directing e.t.c. This shows his determination and makes him look like an idol and people that were in his situation may be able to learn something from him

Representations of Plan B?

Plan B describes how he's been sleeping off a sofa in his studio because of the fact that he is putting in hard effort and time to edit 'Ill Manors'. Also, Plan B is described to have changed his look in terms of appearance and occupation (experiencing more with film than music at this point).