Ideology further reading tasks

The World Of Mockingjay: Ideology, Dystopia And Propaganda

Capitalism and socialism both are 19th century ideological tags; they delude and ensnare, as do all ideologies. Zealots for “democratic capitalism” seem to have forgotten that it was Karl Marx who made the word “capitalism” a theoretical concept. In this case in the Hunger Games shows these capitalist ideologies by using their form of media to promote their propaganda. Capitalism is said to rest with people with power and in this case the people with power are the capitol as they aim to profit out of these hard times and try to industrialise the current time in order to build an economy at the expense of normal people. The capitalist ideologies shown by the Capitol 
Those with power also control what people should and are allowed to know by spreading their ideologies through the use of their media and propaganda. Symbols of hope are also used on the other side to combat-en these ideologies in order to free themselves from the ideas that are being forces on them. The protagonist in acts as this symbol, a "Mocking jay", this connotes a sign of rebellion against the Capitol.
The Hunger Games shows everyone that just because you are being fed with opinions with people with much more power doesn't mean that you have to follow their ideologies and that your free and have your own mind to make assumptions and believe what you want to.

Page 48: They Live - Understanding Ideology

Money=Happiness 
consumer goods=fulfilment
Marriage/family/children=Happiness 
Obedience/work-fulfilment

Hegemony is the ability of the dominant class to project its own way of seeing the world so that those who are dominated by it (the masses), accept it as 'common sense' and 'natural'. Gramsci's theory suggests that people in society with power, for example the government could maintain their power by use of force, like a dictatorship or by the use of ideas which would help economies and help build trust with the people, like a democracy. Ideologies are also very easily accepted as the people place their trust in those with power.

The idea of power being placed onto someone rather then being forced on them is part of Gramscis theory. Ideologies are passed down from the rich and elite in Western society, they are quite easily accepted as that is how people think they should be living their lives or how people want them to be living them. Common ideologies associated with Western culture is that money brings happiness. 

Althusser is a French Marxist theorist. His view was that ideology is the greatest material power and dominates our day to day to lifes through two key forms of control:
Repressive state of control- RSA, the elite of society: Government, courts and police
Ideological state Apparatuses- controls more of the common sense aspects of ideology this includes groups such as church and the media.

I do think that to a certain extent we are unwilling controlled by the Media as it is a part of our day to day life. It influences our morales, belief's and ideologies. If people saw on a billboard that smoking is good for you more people would start to smoke even though it has serious effects on your health but this could just go to show how unquestioned the media is.

MIGRAIN INDEX

1. Media consumption audit
2. Reading an image: RBK advert analysis & own choice advert analysis
3. Institution: major media institution research and presentation
4. Narrative: 3 clips on narrative
5. Institution: Brand values
6. Audience: Psychographics My Psychographic group/ strugglers presentation
7. Audience: audience theory blog tasks/questions
8. Audience: audience theory- dependency theory
9. 15/11/12-Representation- Representation
10. 19/11/15-Representation- dominant and alternative collage 
11. 29/11/15- Representation-Essay
12. 29/11/15- Representation- cover work
13. 30/11/15- Representation- cover work MM
14. 7/12/15- Ideologies- cover work
15. 13/12/15- Ideologies- Ideologies and Binary oppositions 

ideology and binary oppositions

In this clip we can see a binary opposition between Farage and Brand as they are two very different people who have and spread their own ideologies. As these two are very different it creates a conflict in which they both challenge one another ideologies. The binary oppositions shown are those that Brand and Farage have a difference of opinion over political views involving immigration into the UK and the wealthy.

In the clip we notice that the people at the front share their ideologies with the audience and that they are more heavily looked upon and agreed with more than anyone else as they are the ones seen with power, however we see people in the audience oppose these ideologies and share their views that are against those of which the people with power would have said, so in this clip we know that ideologies aren't always followed and people have their own set of ways that they live their life on and don't always follow those with power.

In this clip we see binary positions between people with different ideologies and view points. We see Clarkson use his ideologies to single people out and assume things about them. The binary oppositions could been seen between the people with power who spread the ideologies, We see binary oppositions created when Clarkson tells the audience his ideas about a car and another member of the audience disagrees with him. Clarkson then goes on and says what he sees about him and the two then share their contradictory oppositions about the car.

The ideologies of Clarkson are projected onto the audience but some people still seem to disagree with his views and share their own. The people that shared their own ideologies also were very different from Clarkson and one who was said to of looked like someone from Glastonbury had different ideologies from Clarkson who comes from a very different way of life and culture.   

12D cover work 7/12/15

Summary of Mocking-jay article MM52 Pg34

In this article the idea that ideologies are spread by people with power is evident as it uses the Hunger Games as an example that people with power "ruling class" keep the poor under. In the article there is a lot of links to Marxism. This philosophy/theory is about Marx's analysis of the complex and developing relations between these two classes. In this case we link the article to this theory as there are two classes; the ruling and working class. Marx's theory also talks about Capitalists and the workers. Capitalists views are also portrayed by the people in power in the Hunger Games "The Capitol" as they seems to be ones profiting in this post-apocalyptic America.

Those with power also control what people should and are allowed to know by spreading their ideologies through the use of their media and propaganda. Symbols of hope are also used on the other side to combat-en these ideologies in order to free themselves from the ideas that are being forces on them. The protagonist in acts as this symbol, a "Mocking jay", this connotes a sign of rebellion against the Capitol.

The Hunger Games shows everyone that just because you are being fed with opinions with people with much more power doesn't mean that you have to follow their ideologies and that your free and have your own mind to make assumptions and believe what you want to.

Summary of Understanding Ideology article MM52 Pg48 

In this article we see different theories explored from influential people and how people make and interpret ideologies. It is quite significant in the article that it names ideologies that Good should overcome Evil which in itself was created by ideologies by the worlds elites and top 1% (the people with power). Not all ideologies are negative and are true but a lot of these could be forced onto you by various media outlets and may go against what you value and believe in.

Dominant Ideologies, Hegemony The dominant ideology in Britain do not remain the same they change as new ideas develop, people discuss them, and they enter the mainstream.These ideas appear ‘natural’ and accepted without question or argument. Unlike some other cultures or regimes, in 21st century Britain it is not forced upon us through violence or coercion by government or the military. These ideas are considered a ‘given’,an obvious and unspoken set of values and beliefs that we accept and follow. They system, part of the social system which shapes and forms our identities, and makes us who we are today. An ideology is a set of ideas about how things should be, and how people should behave. Hegemony is the ability of the