Thursday 12 May 2016

Section B LR

Due to commercial pressures, Institutions must consider their distribution strategies if they want to maximise profits. A field in England which is am art house production (meaning it could have varied financial objectives) used a simultaneous release strategy so it released it's films across all viable platforms at the same time, TV, DVD, On Demand ect... As a result pirated copies  may not have been available on the first day of sales; allowing A field in England to maximise profits in the short term. On the other hand, Ill Manors and The Inbetweeners used a traditional staggered release strategy which has proved successful in the past. This maybe more acceptable for them as they are a different type of production, in comparison to a field in England so they maybe more profit driven then looking for audience pleasure.

Sunday 8 May 2016

Mock LR

EBI: Need to focus on the question more

I did not achieve my target of a B grade. I was six marks off and i definitely could have got another 7-10 marks on section B. Also in section the last two questions were not as focused on the question as i should've done which brought some of my answers to low level 3 and level 2.

In the fourth question, according to the mark scheme i lacked question focus and here are some of the points that i missed out on:
Gun violence being represented as "Fun", Gratuitously and without consequence. I had at most one point from that list and my other points were off topic which is why few marks were awarded.

Question 1, like most peoples was my strongest.  This is because i included appropriate media theories and used evidence from the clip and explained the effect it had on the audience.

Question 4 Re-write

In the trailer gun violence is represented as something that causes no consequence. For example, a helicopter is blown up using a gun and in this case you would expect death and anarchy but due to the mise-en-scene we see a smile on the characters face which shows this is a laughing matter and that it is okay to use heavy weapons. Also the music is contrapuntal which lightens the mood and makes it seem as though blowing people up is casual.

Also, gun violence is represented as fun. We know this as it has been made into a game and the connotations of games is to mean that something is fun and also without consequence. So this could influence younger people in thinking guns are something fun to use. This links to the media-effects theory that people are influenced by the media and it determines their decisions.

Furthermore, gun violence is represented as glamorous This is shown as through some of the settings, for example in Las Vegas we could suggest it links in with the lavish lifestyles people live there. We can also state that audiences would see the gun violence as something bad as due the bad press that surrounds it. This links to the uses and gratifications theory of surveillance as people see it has a way of information.



I definitely covered all three of cross media case studies in the essay but the context i included from each of them was varied so i need to balance it out more. Also i needed to write more about the print section as that is where i lacked detail across my essay. This mainly because of time.

Yes, In most topic sentences and for each point i made i referenced keywords from the quesiton, this included words like convergence.

Yes, in section A i included a lot of the positive things which were mentioned in the examiners report, however, for question 4 like the report said my answer lacked question focus and included little to no evidence from the trailer.
In section B like the examiners report said very few people choose question 5 'the convergence question' . Another point i can relate to in the question is that my understanding of convergence wasn't detailed enough to answer the question and as a result i lost marks.


  • My notes shouldn't just start to note evidence but note theories i can include and how it can link to the question
  • I also need to look at past paper so i can familiarise myself with examples 
  • For section B specifically i need to revise key concepts of the platforms so i can link it to aby question