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E-media is a much more modern and new platform on which audiences consume media and this effects the type of audiences using the platform. Print is probably one of the more traditional media platforms so you expect a film such as a Field in England to dominate this section, however Ill Manors had a strong presence in the Print platform even though most of its core target audience wouldn’t be involved or interested in this side of the media. However, the film Ill Manors wasn’t only just promoting the films purely for the entertainment side of things, the director Plan B (Ben Drew) did have other, more political intentions for the film and wanted to portray his community he grew up in and how like many others had been neglected. Plan B featured in many magazines and articles including The Daily Mail which is a very left wing newspaper so would be very against Plan B and is ideologies, however The metro which is mainly available for people using public transport and is aimed at people that fall into the struggler psychographic, they would be the ones who are more supportive of Plan B and his views. On the same media platform we can again see that there are many different viewpoints and a binary opposition has been created, this links to the theory from Levi Strauss, this is because we can see a clear conflict of ideas from people who are left wing and right wing (politically). Ben Drew also featured in Men's health magazine which is aimed  at his core target audience but not in terms of his psychographic audience but more towards the age group. In the Men's health article Ben Drew talks about his weight loss programme and why he deiced to loose so much weight. We can link this article to the audience theory about media effects which implys that the media can affect and influence the audience. In this case it is postivie as Ben Drew may be idolised by some which means they may follow suit and want to become fit and healthy just like he did.