The Inbetweeners
The basics
- Name of the film, director and notable stars
- When was it released
- What genre is the film
- What was the critical reception?
The Inbetweeners received only average reviews both on IMDb and Rotten Tomatoes. The critics ratings were around only 50/60% in favour of the movie but user reviews were a lot more welcoming of the film as there were more positives about it then negatives.
Broadcast
- MIGRAIN analysis
The mise-en-scene of this clip is quite interesting as a lot is communicated through the costumes, actors positioning and props. For example, The boys facial expressions when they see the place they are staying at is horrifying and we can see that through their facial expressions, also their facial expressions show immense amounts of excitements when they're all walking down one of the main high streets filled with bars and women, their faces immediately light up showing that they're happy. The institutions that were involved in producing and distributing the Inbetweeners were Film 4 productions and Entertainment films. Entertainment films is quite a large distributor and has distributed a few big budget productions in the past so they had the finance to put the movie into cinemas and have a normal staggered release. Film 4 was already part involved in the production of the TV series so it was sensible that they were involved in the production of it. The Genre of this movie is of course comedy and similar films to this which it has been compared to in the same genre is American Pie which is an American comedy which is quite like the Inbetweeners but it has more of a British sense of humor. Also the British are represented as typical hooligans when abroad as when the boys are in a party scene and it is quite a negative representation as it gives a bad image to Brits abroad. The typical audience for this trailer would be similar to that of the loyal fans of the popular TV series. The target audience demographic would be young teenagers and young adults, this is because these are the age groups that could relate to the people in the story. The ideologies are obvious here and are different in comparison to the young people that are represented in Ill Manors. The boys in the Inbetweeners have different values and beliefs as they may not feel they have been cheated and ignored by the government as they can afford to go abroad for their holiday and their homes and lives aren't being represented in such a negative way. There is some sort of narrative shown in the trailer, however not all of the clips are in order so it doesn't give much away. There are some action codes such as Jay waking up moaning in an Ants nest which suggests he had a great and shocking night.
- Television promotions
https://www.youtube.com/watch?v=b8EBzN5O8iY This is from the Jonathan Ross show and shows all of the four main characters trying to promote the film. The Jonothan Ross show is a popular chat show that airs at 10PM on Saturday nights on ITV1 so it reaches a large audience who could be interested in a new raunchy comedy.
- Does it use stars to boost promotion
It really only uses the four main actors to promote as they are all well recognisable from the popular TV series.
- Quotes from reviews
Rotten Tomatoes:
'What primarily redeems the Inbetweeners movie is that it's so surprisingly tender and sweet'.
Anutshell blog: "this film is somewhat like American Pie in its premise"
San Francisco Chronicle: "The Inbetweeners Movie" proves that raunchy comedies about horny teens aren't just an American quirk"
- Print promotion + examples
This film poster shows a few of the top reviews from critics that the film received so this helps promote it by giving it good publicity among people who are not the intended target audience, for example more middle aged people.
https://www.youtube.com/watch?v=cAlGUO4el_0 : This is the official teaser trailer that was used to promote The Inbetweeners movies even before the official trailer was released. This added to the build up of the release and it didn't give anything away as no clear narrative was showed just some of the more exciting bits of the movie.
- Choose a print advert and write a textual analysis on it
The colours used in this represent similar colours to that of a night club theme and a party theme. This gives off what the movie is all about and also the text of the title is written like the luminescent lights of similar sign that could be found on bars and clubs. Without knowing what the movie is about or anything about the characters you would be able to tell where they come from and what sort of people they are, for example you could connote the person with glasses (Will) to be the more sensible and intelligent one whilst if you were to look at the one in the England jersey (Jay) you may assume this one is a typical white patriotic person who probably misbehaves and causes trouble.- How is the films brand represented
The films brand is already well established from the well known and liked TV series. Also the director is shown on most of the promotional posters and adverts and he himself adds to the increased brand image as he directed all of the Inbetweeners TV series as well so he could be well known among the target audience.
E-media
- Films social media presence
The Inbertweeners movie had an active twitter,facebook and Instagram and this was especially important and successful as its main target audiences being teenagers would be the ones using these sites and it would have been easier to promote them and gain more success, especially through people writing reviews (opinion leaders-on twitter).
- Film's website/synergy
An official independent website for the Inbetweeners movie was never released but there is still a part of Channel 4's official website which showcases a brief description of the film. t
The website it'self is quite basic with nothing much used to interact with The Inbetweeners target audience directly.
- E-media based campaigns?
There was never really any large e-media campaigns as The inbetweeners didn't really have to advertise much as they already had a well established fan base and audience. They did have a facebook page when the movie was due for release but the posts since then have been removed.
- Examples of how it used the two step flow model
The two step flow model is a template that can be used to determine who in media are the opinion leaders who spread a broader message down to their followers who could all be different groups of people who believe in different things.
Audience
- Target audience (Demographics/psycho graphics)
The target audience is similar or the same as the popular TV series that the movie is based on. the target audience could therefore be young teenagers approximately 13/14 up to young adults 18/21. Other ages; probably above 21 could also be suitable to watch it as they may like the humour or even some of the characters. The psychographic group that would be most likely to view this film is probably going to be a majority of a main-stream audience as comedy genres would appeal to all and it is all around a feel goo movie.
- How does cross media promotional campaign target this audience
One example of a cross media promotional campaign is when the Inbetweeners joined up with Samsung to make phone cases available to win in prize draws. This would appeal to their younger target audiences who all probably have some sort of smartphone to have one of these special cases. The cases were released closed to the launch of the movie and through the second and third season of the popular TV show.
- What audiences pleasures does this film offer, refer to the BFI lecture
Different genres provide people with different audience pleasures. As this a comedy movie its audience pleasures could be something like exaggeration, identification with characters and situations, raunchy humour and narrative resolution. Also the use and gratifications theory can be applied here as audiences who may not be apart of the target audience. These other people may feel as though they can relate to it or may be trying out something new and comedy is not a genre that they are familiar with.
- Similar films the audience could enjoy
Similar films that the same audience could enjoy may not be more American such as movies like American Pie as the audience in this case may only prefer British comedy and not get the quirky American humour as much. Therefore similar films could be comedy sketches such as Jimmy Carr or other comedy TV shows such as Outnumbered.
Institution
- Film studio (production company) research
A production company called Bwark who have dealt with the production of The Inbetweeners series before were involved in the creation of the movie. The main production company involved was Film 4 productions. They are owned by Channel 4 and was first set up back in the 1980's. Films that they have produced. co-produced include, Attack the Block, 12 years a slave and Cuban fury. Cuban fury is another comedy which could be compared to the production of The Inbetweeners movie. Film 4 have produced a lot films so would have been experienced enough to deal with the production of the Inbetweeners movie.
- What company distributed the film in the UK
Entertainment films distributed internationally The Inbetweeners movie. They are responsible for distributing a lot of other Hollywood and big budget productions so there was definitely a guarantee of success when choosing this distribution company.
- Previous films that support this film and target audience
They have distributed comedy films like Run fat boy run which is also a British comedy film produced by Film 4.
- What was the budget for the film
The budget for the Inbetweeners movie was £3.5 million.
- How successful was the film financially
Globally the Inbetweeners movie grosses $88 million.
- Where was it more successful UK/USA
Due to it being a British comedy with more of a British sense of humour it was more successful in the UK than the USA as they may not have been able to relate to the comedy. Also different audience pleasures were gained for different people as they are both very different in the ideologies they posses.
- What certificate was the film given
The film was judged and given a 15 rated certificate by the BBFC. This is becuase of the sexual refrecnes and humour, along with the bad language used.
Representations
- Representations of people,places and groups can be found in this film
Representations of different socio economic groups are shown with-in the four main protagonists. For example the character Will could fit into the category of C1 whilst is friend Neil may fit into the C2 or D category because of the careers of their families. It also represents a typical high school with the clique characters. Also it represents how young Brits are abroad and is quite a true and accurate representation.
- What representations of Britishness does the film contain
Typical representations of Britishness the film includes is showing off their patriotism, for example when the character Jay is on the street filled with clubs he was wearing his England football jersey. Also the hooliganism is displayed by the other people in the movie and not so much by the four main protagonists.
- How does the representation of Britain differ from that of Ill Manors
The inbetweeners movie shows a different side of how the youth turn out in comparison to that of ill manors. It is mainly the youth that is represented here as this is the main and biggest differecne between the two films. In Ill Manors the youth have gone off the path and we see more of how the environment they grew up in shaped who they are today.
- What values and ideologies can be found in this film
The four boys in this film seem to have more morals and a better understanding & tolerance of people. They are also not at war with the government and accept they are in power. They believe in education and being responsible to an extent.
Case study comparison
- Similarities and differences between Ill Manors, A field in England and the Inbetweeners
The main differences between the three films is the budget as The difference between Ill Manors and a field in England is huge but the difference between A field in England and The Inbetweeners is even larger. There is a similarity between A field in England and The Inbetweeners as they were both supported by Film 4, however they were both very different films. Ill Manors and the Inbetweeners both had staggered release strategies unlike a Field in England that is why they could have potentially gained more revenue.
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