Section B LR

Due to commercial pressures, Institutions must consider their distribution strategies if they want to maximise profits. A field in England which is am art house production (meaning it could have varied financial objectives) used a simultaneous release strategy so it released it's films across all viable platforms at the same time, TV, DVD, On Demand ect... As a result pirated copies  may not have been available on the first day of sales; allowing A field in England to maximise profits in the short term. On the other hand, Ill Manors and The Inbetweeners used a traditional staggered release strategy which has proved successful in the past. This maybe more acceptable for them as they are a different type of production, in comparison to a field in England so they maybe more profit driven then looking for audience pleasure.