Brands

Koenigsegg 

1) Koenigsegg is a Swedish luxury car manufacturer. Its cars price ranges goes into the millions. It is aimed more at people who like sports/hyper cars and people who would buy one for the sport. Koenigsegg aim for pure quality when creating there products, their sleek, modern designs appeal to everyone within the price ranges. Koenigsegg don't tend to advertise as they have already established themselves in the car market so they therefore use celebrity endorsements. Koenigsegg could fit into several lines of dyers appeal as the brand would want to appeal to people and show that people that drive there cars have a rich, luxurious lifestyle and that they could be elite people. 

2) Koenigsegg are all about pride and luxurious lifestyles

3) Art

GymShark  

1) GymShark is a brand that is primarily based in America, They are in the sports/fitness industry. GymShark strive for high quality products as this is what helps them to sell their products due to a lack of TV advertisements. When you do see one of their fitness products for example a shirt then you would notice that the people wearing the clothing are already built up and strong, so it gives people an image of dreams and fantasy as well as elite people. It would say to people that if you wear our products that you will be successful and have pride.

2) GymShark aim at people who are willing to do well and be successful.                                                 

3) Elite people

Nivea 

1) Nivea is a brand that is all about the people and helping them world out to feel better. According to dyers lines of appeal Nivea could fit under several, firstly they could appeal to families as it is a good product that the whole family could happily use, they do sometimes use families for advertising as it shows that everyone has a sense of belonging. Also, by claiming that there products have been used and tested by experts it makes people trust the brand even more reliable.

2) Nivea is about giving people pride and self importance.

3) smooth

Five Guys 

1) Five guys is one of the most healthiest fast food restaurant chains. They mainly use low fat oils and everything is prepared and cooked when it is ordered. They don't aim at people with lots of money or little money, it is for everyone. When you see a five guys brand logo you would know that it would be healthy so it appeals to more people in this day and age. They mainly advertise there food products and don't tend to have large prime time advertisement slots this shows they care about having a positive brand image trough the honesty of their food.

2) Fiver Guys could promote happy families and maybe luxurious 

3) Glamorous places

Sony  

1) Sony are a large electronics brand that are continuously innovating. In Sony's prime, if you were to of had one of their products you'd be considered as quite modern and a fancy person. One of the products they promote through their brand is their Xperia mobile phone ranges. They would follow dyers lines of appeal as they aim to suit families as the software they use is compatible with everyone to help share. It could also promote that you'd have a luxurious lifestyle as Sony aren't necessarily market leaders so people with specific tastes would buy their products.

2)  Sony have always been about promoting innovation and improving people's way of life.

3) Classic