Cool brands

Rolex

Although i don't own a Rolex, i do quite like the brand and it was founded in London. It is a great sponsorship in major sporting events which ads to its popularity. According to Dyers lines of appeal Rolexs' brand values would show successful careers and luxurious lifestyles. Rolex would be considered as a cool brand because it is very desirable because of its high price tag. If you were to own a rolex you may considered as very cool and quite successful in life.


Nike
I chose Nike because i own a few of their products, including shoes and jumpers. It is also such a big company and well loved  by most people. Nike's brand values could promote elite people as they do specialise in sporting goods. It could also promote self pride as if you were to wear a Nike product you may feel good with yourself. Nike is considered as a cool brand as it is easily recognisable globally.


Netflix
I chose Netflix because i do own a subscription with them and it is easy for me to find and watch my favorite tv shows and movies. Netflixs' brand values would be to unite families (everyone wants to belong) and maybe appeal to adults as it could remind them of their childhood shows they used to watch. Netflix is very popular and cool, especially with young people as it allows for instant streaming of great movies and shows.

Bang & Olufsen
I chose Bang & Olufsen because i really like their designs and innovations of sound products. i particularly like there modern Tv's. Bang & Olufsen could appeal to many people as it links to successful careers and rich, luxurious lifestyles. This is because there products are quite exclusive and expensive. Bang & Olufsen would be considered cool as you'd have to be quite eccentric to buy some of their products.

Ray-Ban
I chose Ray-Ban because i own a (fake) pair of them. They are quite stylish and nice to wear. They may fit in with Dyers lines of appeal with beautiful men and women as they do use some models to try and  promote their products and it may link to art as they are quite different and have a unique shape. I think Ray-Ban is a cool brand because they appeal to a wide audience and have a really good colour range for their sunglasses.

Narrative

This clip is from a scene in Snatch

Immediately, due to the medium close up and the lack of people in the scene, we are led to believe that the two people in shot are the protagonists (left-Tommy-Stephen Graham, Right-Turkish-Jason Statham).At the beginning of the clip it isn't clear about what the narrative is, however we begin to hear dialogue and are able to build a picture of what is going on. The film Snatch was made as a multi-strand narrative but in this clip we wouldn't know that as we are only looking at one of the stories being told. Using Barthes theories we could suggest that their are some enigma codes, for example Turkish and Tommy are speaking about buying a Gun so the audience could then question, What is the need for a Gun?, Are they in some sort of Trouble?. Also, later in the clip you could argue that the director has included an action code when the character Boris walks out with a loaded machine gun, the readying of the weapon encourages the audience to think that something is about to happen and it could be quite violent. This action code then prepares the audience for the predicted bloody scene that follows, this is a good thing as a surprise gun attack may leave the audience with more questions then answers. Referring back to Propps theory we could add the seven spheres of action to the three characters and props we see in the scene, however not all spheres may be covered as it is an odd scene. Tommy and Turkish may be considered as the heroes in some respect to the rest of the film but in this clip it is quite hard to say,as we don't know who this would effect the equilibrium, therefore the only educated assumption we could make is that Boris is the villain as he is holding a gun and with help from the action codes we know that he is going to disrupt something.

This clip is from Narcos

In  this clip we start by seeing close up of a character, is all beat up and close to death, this is evident as the mise-en-scene clearly shows this. We do not yet understand why this man is like this, however we could start to make a connection with the person as he's to only one we have seen close up. Our immediate thoughts of this person would be that he is a "princess" according to Propps seven spheres of action as it does look like he needs saving. As the clip goes on it cuts to another we see a close up of, this person could also be the antagonists as he seems to been hurting the other man. Another detail that supports this is the other people standing behind the antagonist but they are blurred out which suggests that they are not important.As the clip goes on we understand that from dialogue we learn that Spanish is being spoken and that they are in Columbia. The TV series Narcos is  based on drug cartels in Columbia and takes more of a Documentary narrative, although some material is scripted for viewer pleasure. In the clip though we are left with enigma codes such as Why is this man tied to a chair? and is he related to the Medellin Cartel? Todorov's theory could be applied here, however it may start with a disequilibrium as the person in the chair isn't in the best predicament. This may lead on to a new equilibrium for some but other people, for example this mans' family may see it has something bad as he is killed.

This clip is from the Key&Peele skit "nooice"

In the beginning of the clip we may be able to apply Propps theory of the seven spheres of action. As we see a medium shot of Peele in the clip who is the original "nooicer" we can assume he is the protagonist and a False hero. This is because as the clip goes on everyone cheers Peele and makes him out as a hero, however later in the clip we see this supposed hero go up to another person who is also trying to say nooice and just not let him. This may change the audiences opinion on this person as you wouldn't usually expect the hero to befriend someone who isn't doing anything wrong. After this altercation we notice that the person who was confronted has gone off. The alleged hero then looks as though he feels bad about this as his facial expressions show signs of regret and guilt. We could also tell that he feels about what he said as we get some sort of action code when he says"nooice" in an inquisitive way. This leads us to believe that he may be worried about what has happened to the person. When we apply Todorovs's theory to this the narrative becomes clearer. This would start as an equilibrium, when everyone is having a good time and only one person is saying "nooice", the disequilibrium could be that another person started saying nooice, this then disrupts the mood for our false hero and causes disruption, however this is shortly followed by a new equilibrium when the two characters who had a falling out; both exchange nooices with each other, then due to their facial expressions it seems ad though the conflict is resolved and they are friends.

Brands

Koenigsegg 

1) Koenigsegg is a Swedish luxury car manufacturer. Its cars price ranges goes into the millions. It is aimed more at people who like sports/hyper cars and people who would buy one for the sport. Koenigsegg aim for pure quality when creating there products, their sleek, modern designs appeal to everyone within the price ranges. Koenigsegg don't tend to advertise as they have already established themselves in the car market so they therefore use celebrity endorsements. Koenigsegg could fit into several lines of dyers appeal as the brand would want to appeal to people and show that people that drive there cars have a rich, luxurious lifestyle and that they could be elite people. 

2) Koenigsegg are all about pride and luxurious lifestyles

3) Art

GymShark  

1) GymShark is a brand that is primarily based in America, They are in the sports/fitness industry. GymShark strive for high quality products as this is what helps them to sell their products due to a lack of TV advertisements. When you do see one of their fitness products for example a shirt then you would notice that the people wearing the clothing are already built up and strong, so it gives people an image of dreams and fantasy as well as elite people. It would say to people that if you wear our products that you will be successful and have pride.

2) GymShark aim at people who are willing to do well and be successful.                                                 

3) Elite people

Nivea 

1) Nivea is a brand that is all about the people and helping them world out to feel better. According to dyers lines of appeal Nivea could fit under several, firstly they could appeal to families as it is a good product that the whole family could happily use, they do sometimes use families for advertising as it shows that everyone has a sense of belonging. Also, by claiming that there products have been used and tested by experts it makes people trust the brand even more reliable.

2) Nivea is about giving people pride and self importance.

3) smooth

Five Guys 

1) Five guys is one of the most healthiest fast food restaurant chains. They mainly use low fat oils and everything is prepared and cooked when it is ordered. They don't aim at people with lots of money or little money, it is for everyone. When you see a five guys brand logo you would know that it would be healthy so it appeals to more people in this day and age. They mainly advertise there food products and don't tend to have large prime time advertisement slots this shows they care about having a positive brand image trough the honesty of their food.

2) Fiver Guys could promote happy families and maybe luxurious 

3) Glamorous places

Sony  

1) Sony are a large electronics brand that are continuously innovating. In Sony's prime, if you were to of had one of their products you'd be considered as quite modern and a fancy person. One of the products they promote through their brand is their Xperia mobile phone ranges. They would follow dyers lines of appeal as they aim to suit families as the software they use is compatible with everyone to help share. It could also promote that you'd have a luxurious lifestyle as Sony aren't necessarily market leaders so people with specific tastes would buy their products.

2)  Sony have always been about promoting innovation and improving people's way of life.

3) Classic